For some years I worked as a qualified trainer in the UK, and clients occasionally ask me to provide short courses or personal development support in the areas of writing and communications. Some examples:
2 x ½ DAY BUSINESS ENGLISH COURSE – MID-SIZE DESIGN AGENCY
Objective: participants feel confident and better equipped to deal with English language prospects and clients.
Covered: presentations and pitches, meetings, business writing, cultural issues, etc.
1-to-1 PROFESSIONAL DEVELOPMENT SUPPORT – GLOBAL BANK
Objective: Over 2 years, I provided quarterly professional development sessions with follow-up ‘homework’ for a departmental comms manager.
Covered: editing, interviews, articles, web copy, blogs, speech writing, etc.
½ DAY COMMS-FOR-NON-COMMS-PROFESSIONALS COURSE – GLOBAL OFFICE PRODUCTS MANUFACTURER & SUPPLIER
Objective: participants improve their day-to-day comms. Follow-up 1-to-1 email tuition with each participant on their chosen communications medium.
Covered: principles of good comms; tricks & tips; self-editing; briefing and reviewing work; etc.
2-HOUR WORKSHOP FOR NON-COMMS STAFF WITH COMMS RESPONSIBILITIES – INTERNATIONAL BUSINESS SERVICES PROVIDER
Objective: improve communication effectiveness. Follow-up 1-to-1 email tuition on improving their chosen comms area.
Covered: Why you’re communicating; structure & preparation; writing tips; online considerations.
60-MINUTE TONE-OF-VOICE WEBINARS FOR MARCOM STAFF – GLOBAL FINANCING COMPANY
Objective: Having developed the company’s ToV and written their Copy Manual, I was asked to run some webinars on how to best use the ToV, initially for all Marcom employees globally and later for others such as HR professionals.
Covered: moving to new ToV (before & after etc), briefing agencies, reviewing copy, etc..