Copywriting in all its guises. airbridges to annual reports, POS to press releases, brand names to blogs, speeches to style guides, wobblers to white papers. And pretty well everything else along the way.

Flexible role
With some clients I’m involved in the entire creative journey, from concept development to proofing. But I’m happy to come in at any stage of the process. Or deliver a single aspect of a project, large or small. In practice, I tend to fulfill any combination of roles, depending on a client’s needs: conceptual, copywriter, editor, translator, proofreader, tea boy…

Sectors
automotive, analytics/big data, airline, B2B, B2C, beauty & cosmetics, consumer durables, culture, data security, design, energy, engineering, entertainment, fashion, FMCG, financial services, food & drink, government, healthcare, hygiene, hi-tech, hotels, HR, IT, legal, leisure, logistics, luxury goods, management consultants, marketing, media, medical, museums, non-consumer durables, not-for-profit, oil & gas, pharma, politics, publishing, real estate, recruitment & staffing, retail, sport (elite & recreational), start-ups, telecoms, technology, tourism, utilities…

You name it
advertorials, annual reports, articles, BOP, book editing, blog posts, brand naming, brand manuals, brochures, case studies, comms manuals, company magazines & newsletters (ex- & internal, digital & paper), conference displays, consumer journeys, DM, editing, editorials, features, films, flyers, ghostwriting, infographics, (expert) interviews, Instagram posts, in-store, journalism, letters, LinkedIn posts & profiles, merchandising, outdoor, POS, posters, presentations, press releases, print ads, product guidelines, product names, proofreading, questionnaires, SEO, speeches, style guides, subtitling, taglines, technical writing, translation, transcreation, tweets, TVC scripts, verbal identity, video, vlog scripts, website navigation, white papers, wobblers, z-cards…